Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I'll bet big money most of you say the one from your grill. Am I right? However, who sells more of their hamburgers, you or the fast food chain?
Okay, now, let's noodle that one out, shall we? Why would lower quality food sell billions of times, while your mouthwatering masterpiece doesn’t sell at all? The simple Read more [...]
Archive for: June 2010
TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book
Guest Expert: Phyllis Zimbler Miller
One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the tweets about your book.
Here’s why:
If on Twitter you have a natural following of people interested in what you write about, you can use tweetbeep.com to let you know when BookBuzzr has tweeted the Read more [...]
Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook
Guest Expert: Dana Lynn Smith
Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool:
1. First, be sure to take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book.
The About Me box (under Personal Read more [...]
TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers
From The Frugal Editor
Guest Expert: Carolyn Howard-Johnson
When we're learning something new we may need a real, honest-to-goodness college- type reading list so that we're aware of every aspect of the new subject we're learning. It's especially important for people entering into the publishing industry because there is much misunderstanding and so much new.
Such a list is especially important for writers because many just beginning to market believe that their publishers take care of all Read more [...]
Book Marketing Mondays: Innovative Marketing Techniques Sells Books
The New Decade: Innovative Marketing Techniques Sells Books
Guest Expert: Jo-Anne Vandermeulen
The New Decade: Innovative Marketing Techniques will dictate which producer will meet their ultimate goal and sell their products. For you to conquer all obstacles you will need to:
1.) Accept the changes in today’s marketing cyber-world.
2.) Understand today’s consumer. Consider your targeting audience. Today’s consumer is:
Able to search for valuable free information on the Internet.
Wanting Read more [...]
TGIF Book Marketing Tips: Inbound Marketing Rocks! Now what?
Crafting a Message Your Audience will care About
Guest Expert: Penny C. Sansevieri
So at this point, you probably all know that Internet/inbound marketing is not only the wave of the future, but the best way to sell yourself, your book, your product, or your service. So maybe you're on Twitter, Facebook, you might even have a blog that you keep updated but if it feels like nothing seems to be meshing.
Before you plug in another tweet, take a moment to step back and really focus on who you're Read more [...]
12 Ways to Market Your Book By Giving Away Free Stuff
This article offers 12 ideas to market and promote your book by giving away free stuff. Each of the ideas or 'models' is named after a person or company that I associate the model with. The idea is to stir your imagination and help you get creative with how you price and promote your book.
Read more [...]
Book Marketing Mondays: Don’t Go At It Alone
Book Marketing: Don’t Go At It Alone
Guest Expert: Tony Eldridge
Most authors achieve a lifelong goal when they write and publish a book. But it’s not long before the stark light of reality hits when they realize that they now have to put on the hat of marketer. For many, they have no desire to engage in book marketing, or sales activities, and yet the success of finding new readers for their book will depend on it.
One principle I learned early on is that you can achieve a lot more success Read more [...]
TGIF Book Marketing Tips: 5 Ways to have your Author Website Work for You
Guest Expert: Teresa Morrow
Just like any other business owner, you, as an author want to have a website that will showcase your book in its best light. However, knowing where to start can be a daunting task, leading your head to spin. The website is about you and to focus on the end result are just a few things to remember when thinking about your author website.
Here are a few insights to have your author website work for you and your book.
1) Showcase YOU – No matter what you showcase Read more [...]
