The Seven Book Marketing Mistakes That Authors Make (Part 5 of 8 ) Let’s say you’re at a party and somebody asks you about your book. You reply by saying, “I’d tell you more, but I’d rather have you read my book and find out for yourself as my debut novel will take you very [...]

The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a little more about the person? [...]

The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence (even before he found out [...]

The Seven Book Marketing Mistakes That Authors Make (Part 2 of 8 ) Executives at Hollywood’s big movie studios typically get hundreds of movie ideas pitched to them. A couple of people wanted to get the attention of one of these studio executives. So they pitched their story as “Jaws in Space.” The movie – [...]

The Seven Book Marketing Mistakes That Authors Make (Part 1 of 8 ) With over 400 books being published everyday, authors have a particularly big challenge when it comes to promoting a book online. As author Gayle Kelley states “The publisher’s job is to get the word out about my book…which they are doing at [...]