About Us

The Story Behind BookBuzzr

It was a dark, stormy night ...

Ummm ... actually, it was a bright sunny morning. Birds (mainly a few crows) were chirping (or crowing) in the yard of my home ... trying hard to get heard over the drone of automobiles to their potential mates.

And I was having a stimulating conversation with a good friend of mine - Chetan Dhruve - author of the international sleeper-hit book, "Why Your Boss is Programmed to be a Dictator." Chetan was ruing the lack of support for authors from publishers when it comes to marketing their books online. He'd been doing all of the Internet marketing for his book which included creating a website and trying to drive traffic to the site. He gave a variation of the old advertising industry lament "I know that 50% of my efforts are getting wasted. Problem is ... I don't know which 50%." And I asked the magical question: "If you could wave a magic wand and get the ultimate online, book-marketing tool, what would you want it to do for you?"

"Well, first of all, I'd want to provide an excerpt of my book to visitors of my site." said Chetan.

"But Chetan, don't you already have an excerpt of the book on your site? Don't most author sites and blogs have an excerpt section?"

"Yes. But what I want is for my book-excerpt to show up like the pages of a real book. I want the pages to turn like a real book."

Intrigued, I said "Go on. What else would you want in your dream, online book-marketing tool?"

"Hmmm ... I want the online version of my book to smell like a real book ...but maybe I'm asking for too much!" said Chetan laughing.

"Seriously speaking ...", continued Chetan, "I want a flipper book that will replace the boring static book-cover image on my blog and author site. And I want to go where the traffic is actually going. I want information about my book to turn up on social networking sites like Facebook, MySpace, Digg, Linked-in, Blogger etc."

By now, I'd grabbed a piece of paper and started making notes.

"And I want my fans to be able to share my flipper book on their own blogs, Facebook profiles or websites with just one or two clicks."

"You're asking for a portable author website!" I exclaimed.

"Yup. A portable author website in the form of an embeddable flipper book that's shareable across multiple social networks. And with book-pages that look and act like pages from a real book."

That was the beginning of this journey. In a few months, my team of software developers (I own another software business) had developed the first version of BookBuzzr. We tried it with Chetan's book and embedded it on his site. Visitors to Chetan's site loved it. Some of Chetan's other author friends asked where they could get the flipper. It was unlike any other book-marketing tool out there. Almost by accident (or perhaps by magic) we'd built the most advanced online book-marketing technology on the Internet.

By now, realizing the massive pain that authors have for marketing their books online, we decided to price the product at zero dollars. That's right! We decided to give away the tool for free. And adoption took off. Hundreds of authors began putting up their books in BookBuzzr format. The Alexa rank for our site (a measure of website popularity) increased exponentially in just a few short weeks. And we're probably at the beginning (and the center) of a revolution in online book-marketing.

Our vision is to have every book ever published to be available in BookBuzzr format. Towards this end, we've made our technology really simple and easy to use. Anybody can use it. Even authors :) But it's also really powerful. As an example, Chetan's book which has been embedded on his own website has received thousands of views. A number of visitors who would otherwise have clicked out of the site have clicked on the full-screen view of the book and perused the sample pages offered.

If you're an author or publisher, you've come to the right place.

BookBuzzr is one of the most comprehensive Online book marketing Tools out there. We're constantly adding new features in a race with ourselves to build a technology that will help your books fly out of book-stores. Get BookBuzzr. It's useful. It engages your fans. It encourages word-of-mouth (or click-of-mouse) conversations around your book. It's simple to use. And it's free. Most of all, it gives your readers the authentic book-reading experience :)


Vikram Narayan
BookBuzzr.com and Freado.com
Free, Online Book Marketing Tools for Authors

The Blogs

Official BookBuzzr Blog (http://www.bookbuzzr.com/blog)

Meet the team

  • Vikram Narayan

    Vikram Narayan


    Vikram Narayan is the founder of BookBuzzr Book Marketing Technologies. Vikram is a graduate of Carnegie Mellon University. Prior to starting BookBuzzr, Vikram founded another software company that has been successfully serving clients from all over the world since 2001. When he is not dreaming up ways to help authors accelerate their earnings and book sales, Vikram spends his time playing the guitar, practicing Aikido and spending time with his family.

  • Rajesh Settu

    Rajesh Settu


    Raj is an entrepreneur at heart who loves good challenges to solve. He loves both .NET & PHP, so you'll often find him up to his eyeballs in screen with 1000 lines of codes. When not working you'll often find Raj reading good book & playing cricket with friends.

  • Ranganath A S

    Ranganath A S

    Project Manager

    A computer science engineer by training, Ranga is a hands on manager who keeps track of the thousands of little details involved in running a fairly busy site like BookBuzzr. No task is too small for Ranga, and he takes delight in ensuring that requests made by readers and authors alike are fulfilled. When he is not busy working, Ranga enjoys spending time with his family and playing badminton.

  • Vinod Kumar

    Vinod Kumar

    Senior Software Engineer

    Vinod is a passionate developer and has built much of the BookBuzzr system. He is also an avid sports person and can be found playing football in the mornings, badminton in the evenings and cricket over the weekends.

  • Sanoj


    System Administrator and Designer

    Sanoj is a silent worker who just gets things done. A man of few words, Sanoj is the go-to person when it comes to mission critical stuff. A self-taught designer Sanoj also dabbles with the design elements on the site.

  • Sabari Jayakumar

    Sabari Jayakumar

    Senior Software Engineer

    Sabari is Vinod's partner in code works to maintain the security of the system. Sabari looks big and strong but is actually a very gentle person. Like every other true Indian, he is crazy about cricket, movies and spicy food.

  • Booshn


    Senior Software Engineer

    Booshn focuses on all things & events - both online and offline. Obsessed with coding and solving problems, he also loves designing UI. When he's not working, Booshn enjoys his job as a brother & son to his family and he loves playing cricket and watching movies.

  • Naveen


    Customer Support and Social Media Management

    Naveen (aka Naveen Zuckerberg) is young, talented, hard-working and ambitious. He started at BookBuzzr as an intern and has quickly become an indispensable member of the team. When Naveen is not working or playing GTA, he is working on finishing his graduation.

  • Priya


    Customer Support and Social Media Management

    A lover of content, customers and nature, Priya is a content writer masquerading as a marketer. People say she's email-obsessed, but she'll take that as a compliment. Outside of work, Priya's interest varies from reading (classics to fantasy), listening to music or chatting with friends.

  • Srinivasan SB

    Srinivasan SB

    Accounts, Administration and HR

    Srinivasan SB (aka 'Srinivasan Sir') proves that age is just a state of mind. He joined the team after retiring from a highly successful corporate career. He continues to amaze his co-workers not just with his ability to learn but also with his attitude of gratitude, humility and grace.