Jason I. Miletsky is CEO, and Executive Creative Director at PFS Marketwyse, a leading New Jersey agency specializing in helping mid- to large-sized companies bridge the gap between traditional and internet marketing. An industry veteran, Jason heads up a creative team of marketing professionals focused on developing brands and generating awareness through traditional, online and integrated efforts. His marketing work has included successful consultation and campaigns for companies including Hershey’s, AmerisourceBergen, Emerson Electric, JVC, and The Michael C. Fina Company.
Jason has authored eight books, including “Perspectives on Marketing” and “Perspectives on Branding,” as well as his new college textbook, “Principles of Internet Marketing.” Jason speaks publicly at seminars, companies and universities on topics including marketing, brand building and various Internet-related topics. He has been a featured speaker for the Institute of International Research (IIR), National Association of Broadcasters (NAB), Strategic Research Institute (SRI), New Jersey Institute of Technology (NJIT), Pratt and others.
Along with authoring two of the initial books in the series, Jason is the creator and series editor of the Perspectives series. Future plans include adding new business and marketing related titles, expansion into other categories such as lifestyles, music, religion and sports, and a national Perspectives seminar series.