Chris Holloway spent ten years as a resident in the United States,
where, apart from two years' reluctant service in the armed forces, he
worked at Cunard Line's North American head office in New York.
Transferred back to the company's UK head office in 1966, he later
worked in other sectors of travel before leaving the industry to teach
tourism. He retired as Professor of Tourism Management at the
University of the West of England in 1997. He is the author of two
bestselling textbooks on the tourism industry, The Business of Tourism
and Marketing for Tourism, both published by Pearson.