About Kathryn Rose. Ms Rose is a Certified Online Mom, Social Media strategist and trainer, specializing in integration of new technologies in marketing strategies, Search Engine Optimization (SEO), Mobile Marketing and Social Media development and training to help clients maximize their visibility online. A featured speaker on New Technology Marketing at the Real Estate University, Ladies Who Launch, Loan Officer Magazine, and the International Social Media Association, Kathryn spent 15 years as a top marketing and sales professional in Residential Real Estate and Finance, most recently as top salesperson for Credit Suisse where she was responsible for over $100m in sales. Kathryn also developed the world’s first mobile autoresponder, MobiReply, a cutting edge mobile marketing product which helps clients seamlessly integrate their current email marketing campaigns with a dynamic mobile marketing platform. Her 20-plus years in marketing, sales and public relations uniquely positions her to offer cross platform sales driving strategies to clients.She is a founding member of the International Social Media Association, the professional association for Social Media Marketers. Kathryn is currently the Managing Director of EMP Social an Essential Media Partners company whose clients include: The NOW Pass DC, Hard Rock Café, Smithsonian, Super Bowl XLV. EMP Social provides Social Media Optimization and Marketing solutions for organizations of all sizes. Kathryn is the author of the original Facebook Guide for Parents, Facebook Guide for Grandparents and The Beginner’s Guide to Facebook for Business.
Kathryn, can you start off by telling us a
little bit about yourself?
I am what I like to call an "accidental entrepreneur."
After being laid off (at 8mos pregnant) from my as a wall street executive in
2006, I began exploring online and mobile marketing and social media as a way
to supplement my income while I found another opportunity. Something unexpected
happened...I fell in love with all things online marketing and social media. I
realized it was such an innovative, ever-changing and exciting way to connect
and engage with loved one's, clients and prospects.
Since that time I have developed the world's first mobile marketing auto
responder, MobiReply and have developed and executed countless social media
strategies for brands large and small, and written 6 books on Social Media
Marketing and online privacy including The Parent's Guide to Facebook and the
Grandparents Guide to Facebook. I have also helped many others who have had a
similar experience along the way to learning how they can take back control of
their careers and begin a new just like I did.
What has been your highlight of your career to
this point?
Helping others learn how to start over again or just begin a new
career. I love to show people how easy it is to use these
technologies. Starting a business is not easy but there are many
resources available on the internet to help them along the way.
How do you shut out distractions and
disruptions?
That is always difficult. I try to make myself a task list
and shut off the phone, Skype and everything else that can distract me but, by
nature, I’m a true multi-tasker so I can usually juggle many different things
at once.
What can we expect from you next?
The Step by Step Guides to Facebook, Twitter, SEO/Video marketing
and LinkedIn are the next books that will come out by mid November.
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